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Rex St. John
Oct 2020 — Apr 2022Developer Relations — Edge AI & Compute

NVIDIA

Led developer relations for NVIDIA EGX, Fleet Command, and the Jetson IoT and Android orchestration software ecosystem. Enabled hundreds of startups to build fleet management and IoT solutions on NVIDIA Jetson and EGX hardware.

Numbers

50+
Edge AI startups onboardedmedical, industrial, robotics and retail
50+
Helm chart templates shippedself-serve deploy to NGC Cloud
80+
Cloud-native platforms analyzed
15+
Orchestration platforms enabledJetson IoT software ecosystem

Problem

Fleet Command was built for enterprises deploying edge AI at scale. The companies writing that software were startups. Teams of five, running computer vision and MLOps in hospitals, factories, and shops. They did not want a procurement conversation.

For them, the gap between "this could run my workload" and "my workload is running" was measured in weeks.

Solution

I led developer relations for EGX, Fleet Command, and the Jetson IoT and Android orchestration software ecosystem.

I built a self-serve path. Helm chart templates put Kubernetes workloads straight onto NGC Cloud, so a startup could start on its own. An onboarding motion picked up the 50+ that wanted help, across medical, industrial, robotics, and retail.

I also read more than eighty cloud-native platforms, and worked with Jetson software engineering to enable 15+ orchestration platforms on the hardware.

Analysis

Reading eighty platforms took six weeks. I wrote it up as a position on where Fleet Command had to go. That is what moved product and security decisions.

Developer relations talks to more teams running the product under real load than anyone else in the building. Next to the roadmap, that knowledge gets used. Next to marketing, it gets thrown away every quarter.

Result

50+ edge AI startups onboarded onto Fleet Command, building fleet management and IoT solutions on Jetson and EGX. 50+ Helm chart templates for self-serve deploy to NGC Cloud. 80+ cloud-native platforms turned into a position that moved the roadmap. 15+ orchestration platforms enabled on Jetson.

What I built

  • Fleet Command startup onboarding

    Onboarded 50+ edge AI startups onto Fleet Command. They were running MLOps and computer vision in production, and building fleet management and IoT solutions on Jetson and EGX.

  • Platform analysis that shaped the roadmap

    Technical analysis of 80+ cloud-native platforms, turned into a strategic vision that moved Fleet Command product and security decisions.

  • Jetson IoT software ecosystem

    Worked directly with Jetson software engineering to enable 15+ new cloud-native orchestration platforms, across the Jetson IoT and Android orchestration software.