Like a silent anaconda slowly wrapping it’s coils around a sleeping jungle wildebeest, Apple is slowly dropping the last pieces of it’s all-conquering gaming strategy into place.
Apple is not rushing to market….this is slow, methodical and almost sinister in it’s measured progression.
The first steps involved iOS, the iPad, the iPhone, the iPod, the App Store and then software features like Game Center and then micro transactions for games. At this week’s WWDC, we saw a few new glimpses of the freight train that is coming: SpriteKit and SceneKit….two brand new game centric tool sets for 2D and 3D games. Possibly of equal importance will be updates to OSX which allow for completely independent windows to be spawned on Apple TV’s using AirPlay…just like the Wii-U!
The strings are all in place but loosely tied…if Apple is half as intelligent and methodical as they appear to be, all of these elements will be strung together and suddenly yanked into a tight noose around the entire game and console market which will leave little room for escape….But something is missing.
Where is the final piece?
Changing topics for a moment, lets examine the new Mac Pro:
Just look at this thing. Have you ever seen anything like it? Me neither. Just imagine walking into a pristine, white Apple store filled with airy, ultra thin silver and white devices and then coming across this monstrosity…it sticks out like a sore thumb.
There are only a couple market niches where black, powerful devices for sophisticated high-end users abounds: High end work stations and game consoles.
If Apple can produce a Mac Pro that looks like this thing and is 1/8th the size of the original Mac Pro…imagine what they could do with an Apple TV Extreme…perhaps controlled, via AirPlay or Mifi game controller.