Hello, my name is Rex St. John and I spent the last 4 years traveling the world developing global ecosystem at Intel Mashery and Intel’s Makers and Innovators Group. As a result of my work on developer ecosystems, I have created a framework (tactics, habits, philosophies, strategies etc) for effective ecosystem development for hardware, API and cloud services.
I wanted to take a moment here share a habit that I believe every ecosystem development manager and technical evangelist should have in order to achieve maximum success in their job. Once you learn to do this and ingrain the habit on yourself, you are going to see your ecosystem development and evangelism results skyrocket!
The Habit Of Reaching Out
Ecosystem development managers and evangelists are very similar to CEOs: Their #1 job is recruiting the top talent in the industry, from all around the globe to their particular platform. As a result, great ecosystem managers should always looking to find and establish communications with the best they can get. The reason? Because you need the very best individuals and teams from around the world to use your platform so you can grow, improve and win!
There is, however, one catch before you can achieve ecosystem nirvana: The thing that stops you from locating and developing these partners is…drum roll not having a systematic habit for automatically finding and reaching out to high-value partners on an ongoing basis! And that is what this article is here to help you learn how to do!
A few years ago, I ran across a very interesting platform extension for the Intel Edison from a new company who had posted their draft designs on Twitter. Not knowing what to do with this particular developer, I showed the project to my manager at the time (Delyn Simons of Intel Mashery). Her response? “Reach out and talk to them!” Four years later, this particular developer was among the most productive and valuable members of the Intel Edison ecosystem and ultimately went on to produce products which made them the #1 seller of the platform in their particular geographic region.
In my experience, 85% of the time that I have located a developer, partner or small team who I considered to be in the top 5% of the industry, I found that I was the only person from any company that partner was talking with directly. Let me repeat this jaw-dropping statistic: Most of the very top talent out there in the wild has little, if any, direct internal support, relationship or contact with the hardware, software or cloud platform companies on which they rely.
Once you realize the extreme leverage and value a single top partner can deliver to your organization, this statistic becomes even more fascinating. I have seen situations where a single partner, even a very small team, was absolutely critical to the success of a platform or plugged a gap which was impossible for anyone else to fill. I have seen a small team, with one project, deliver millions of dollars in value to other customers in the space of a few months for only a few thousand dollars in direct spend.
All that power and more can be yours for free…but only if you reach out.