My new role at ARM

tl;dr: I am leaving my role at Intel’s Makers and Innovators Group to join ARM Holdings, a subsidiary of SoftBank. At ARM, I will be moving to Seattle and greatly expanding my work on global IoT and robotics ecosystems.

After four years at Intel traveling the world building a global ecosystem around the Intel Edison, Intel Curie, Intel Joule and the Arduino 101 inventor platforms, I am leaving Intel to join ARM Holdings. At ARM, I will be taking on the role of Sr. IoT Ecosystem Development Manager where I will continue my work spanning robots, drones, IoT, makers, medical devices, musical instruments, developer experience, underwater ROVs and perceptual computing (and much more).

While at Intel, I enjoyed working with the most talented hardware and software teams from around the world. I got to train tens of thousands of developers how to connect their IoT devices to the cloud at more than 60 events and helped to launch both AWS IoT and Azure IoT support for Intel Edison. I also witnessed, first hand, the astonishing expansion of IoT solutions being made possible by low-cost, open-source computing.

Why ARM? Because I am serious about working on the future of IoT and robotics. Last year, 17.7 billion chips using ARM technologies were sold. It is projected that another 100 billion ARM-based chips will sold between 2017 and 2021. That represents a huge opportunity to work with thousands of people building thousands of solutions to problems that have never been solved before. I am doubling down on my commitment to IoT; ARM seems like a wonderful place to do that.

So that’s it really, I look forward to meeting many new inventors building many new projects all around the world and finding ways to help them succeed through ecosystem development. The Internet of Things has barely even begun and I have already learned so much from so many of you out there.

Thanks again and looking forward to the next adventure, Rex St. John

Follow my IoT adventures on Twitter: https://twitter.com/rexstjohn

Reaching Out: A Key Habit For Ecosystem Evangelists

Hello, my name is Rex St. John and I spent the last 4 years traveling the world developing global ecosystem at Intel Mashery and Intel’s Makers and Innovators Group. As a result of my work on developer ecosystems, I have created a framework (tactics, habits, philosophies, strategies etc) for effective ecosystem development for hardware, API and cloud services.

I wanted to take a moment here share a habit that I believe every ecosystem development manager and technical evangelist should have in order to achieve maximum success in their job. Once you learn to do this and ingrain the habit on yourself, you are going to see your ecosystem development and evangelism results skyrocket!

The Habit Of Reaching Out

Ecosystem development managers and evangelists are very similar to CEOs: Their #1 job is recruiting the top talent in the industry, from all around the globe to their particular platform. As a result, great ecosystem managers should always looking to find and establish communications with the best they can get. The reason? Because you need the very best individuals and teams from around the world to use your platform so you can grow, improve and win! 

There is, however, one catch before you can achieve ecosystem nirvana: The thing that stops you from locating and developing these partners is…drum roll not having a systematic habit for automatically finding and reaching out to high-value partners on an ongoing basis! And that is what this article is here to help you learn how to do!

A few years ago, I ran across a very interesting platform extension for the Intel Edison from a new company who had posted their draft designs on Twitter. Not knowing what to do with this particular developer, I showed the project to my manager at the time (Delyn Simons of Intel Mashery). Her response? “Reach out and talk to them!”  Four years later, this particular developer was among the most productive and valuable members of the Intel Edison ecosystem and ultimately went on to produce products which made them the #1 seller of the platform in their particular geographic region.

In my experience, 85% of the time that I have located a developer, partner or small team who I considered to be in the top 5% of the industry, I found that I was the only person from any company that partner was talking with directly. Let me repeat this jaw-dropping statistic: Most of the very top talent out there in the wild has little, if any, direct internal support, relationship or contact with the hardware, software or cloud platform companies on which they rely. 

Once you realize the extreme leverage and value a single top partner can deliver to your organization, this statistic becomes even more fascinating. I have seen situations where a single partner, even a very small team, was absolutely critical to the success of a platform or plugged a gap which was impossible for anyone else to fill. I have seen a small team, with one project, deliver millions of dollars in value to other customers in the space of a few months for only a few thousand dollars in direct spend.

All that power and more can be yours for free…but only if you reach out. 
[Read more…]

The Memoirs of the Mashquatch

The infamous Mashquatch

Today I wrapped up my last day at Intel. After numerous Maker Faires and what feels like hundreds of hackathons and workshops, I thought I would  summarize what happened in a blog post while I can still remember it.

[Read more…]

Last Day @ Intel

After three+ years doing internet of things all over the world and training developers at 60+ hackathons, workshops, roadshows and Maker Faires I am ending my stint at Intel to work on much bigger (internet of) things and turning in my badge and very well used MacBook.

 

The Strange World Of Open-Source Pancreas Hacking

This is a Closed Loop Artificial Pancreas System consisting of a compute module and a 900 MHz radio. While it may not be pretty, it is actually keeping someone alive.

Opinions and views expressed in this blog do not reflect those of my employer and are wholly my own.

I have been lucky and gotten to travel the world and meet many interesting people building many interesting hardware projects with compute modules. Some of the more interesting projects come from the the OpenAPS movement, who are using compute modules to help Type I Diabetes sufferers manage their condition. I wanted to write a blog about what is going on in the OpenAPS movement and share some of the interesting hardware projects being built by hackers to manage their conditions.

A compute module is a tiny, cheap computer you can stick into things to make them smart (and often add Linux / Windows IoT and wireless connectivity).

Open source hardware hacking of life-sustaining equipment is highly dangerous and legally vague, why would anyone take this risk? Because current government regulations have delayed the creation of convenient systems for Type I Diabetes management until several years from now. As a result, the OpenAPS “We Are Not Waiting” movement has been born.
[Read more…]

Saying Good-Bye To Pizza Evangelists

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I have a term for technical evangelists who seem to get paid to fly around the country, stand around doing nothing at events (maybe talking for two minutes at the start over a couple slides), eat the food, man (or woman) a table, perhaps do some light networking and then depart to their next event: Pizza Evangelists. I call them this specifically because the only measurable outcome of having spent the money to send this person to an event is that there is less pizza at the event afterwards (and your company is out $5,000 dollars including sponsorship, flight, Uber and their hotel).

After supporting something like 50+ developer events over the last few years, it is my observation that Pizza Evangelism may not just be common but it may be the average form of technical evangelism being practiced in some parts of the industry. There are a number of reasons for this, not least of which is that many organizations have a poor concept of what technical evangelists are really even supposed to be doing at events (hint: driving adoption of your platform).

In the worst cases, this type of behavior is accepted due to no one really caring what goes on at the event in the first place or just wanting to maintain the appearance of “having covered” an event for political purposes. Really great technical evangelism is not about maintaining appearances, it is about helping developers succeed with measurable and documentable results.

If you view what technical evangelists seem to be doing from the perspective of a CEO (who think in terms of profits and losses), you are going to find a lot to hate. “Why would I pay this person to fly around the country, lavishly spending money on hotel rooms and sponsorships of hackathons and workshops if I am not seeing any ROI?  I can’t even see what they are doing at these events!” Not a good line of thinking to be running through your CEO’s mind when things take a financial downturn.

So what is the solution? Well…that part is more involved. I will say, there should be a significantly greater number of documented projects at hackathons and workshops where your evangelists are present (as well as social media activity) than the ones where they aren’t there. Hackathons and workshops are not happy hour, they are “help people build stuff” time. If your evangelist does not materially impact the number of people using (and successfully completing) projects with your technology at events they attend, you should “reconsider” that spend.

Great evangelism does not happen behind a table, it looks like this (with apologies to Steven Xing and Jeremy Foster):

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The Chaos and The Craftsmanship of Shenzhen – Intel IDF 16

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A Pilgrimage To The Maker Mecca

When I arrived in Shenzhen this week to participate in Intel IDF 16, I hoped to learn more about the roaring technological innovation happening in this unique city. This is part III in my series documenting aspects of my brief trip to the city of makers this week. Read part II here and Part I here.

Developed By You

The ultimate purpose of my visiting Shenzhen, aside from meeting with a few interesting partners and customers, was to give two talks at Intel IDF 16 on topics relating to Intel’s Inventor Platforms and the results of research I have been doing with customers on their experience productizing on the Intel Edison compute module. Being new to Shenzhen, it was fascinating to see what the local “players” in the maker space where up to.

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A few interesting items were announced at the keynote including a beta of the Intel Curie module software experience (variously described as a BSP or an ODK aka Open Developer Kit) and a new robotics kit based on Intel RealSense and the UP Board from AAEON. There were other announcements as well relating to Intel 3D XPoint Memory. [Read more…]

The Chaos and The Craftsmanship of Shenzhen – The SEG Electronics Market

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A Pilgrimage To The Maker Mecca

When I arrived in Shenzhen this week to participate in Intel IDF 16, I hoped to learn more about the roaring technological innovation happening in this unique city. This is part II in my series documenting aspects of my brief trip to the city of makers this week. Read part I here and part III here.

The SEG Electronics Market – The Pulse Of The Maker Movement

I go to SEG once per quarter to look for trends. You can tell which way the market is going by seeing what new shops have opened, what new products are being sold. – A Shenzhen CEO

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The exterior, relatively indescript entrance to the SEG market.

If Shenzhen is the Maker Mecca, the SEG Electronics Market may be the Kaaba, the center of the attraction, the entire point of going. There are ten thousand products, every maker device, every screw, every LED and every new trendy gadget piled into stacks and arranged into squares. Entering a side door in the building (which is labeled Huaqiangbei), a visitor is greeted by throngs of vendors selling the tiniest of components, cables, wires and more. [Read more…]

The Chaos and The Craftsmanship of Shenzhen – Dafen Oil Painting Village

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An oil painter practicing his craft in Dafen Village.

A Pilgrimage To The Maker Mecca

When I arrived in Shenzhen this week to participate in Intel IDF 16, I hoped to learn more about the roaring technological innovation happening in this unique city. This is part I in my series documenting aspects of my brief trip to the city of makers this week. Read part II here and part III here.

The Dafen Oil Painting Village – A Metaphor For Shenzhen’s Tech Economy

The defining “Shenzhen” moment for me was not the crowds, the maker and electronics markets nor the sprawling industrial zones, factory tours, it was the Dafen Oil Painting village, where hundreds of skilled artisans convene daily to create realistic copies of  artwork for export. The prices? Affordable. [Read more…]

Build Your Own Hacklebox

IMG_0911In the last two years I supported something like 50-60 hackathons and developer workshops. Many of these were hardware focused.

It became abundantly clear that students can’t do much with just a device – they need soldering irons, pin wire, breadboards, tape, scissors and all manner of other supplies in order to actually build something. These items are not always present at many events.

Thus the idea of a rolling hacklebox was born.

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We (Intel Mashery DEVO, at the time) gathered some feedback, observed the common types of projects that get built and distilled it into this Google spreadsheet. Feel free to use this to build your own rolling hackathon solution for hardware events.

I broke out all the costs, suggested counts of devices and embedded order links from Amazon to make it easy to stock up. The Keter Master Pro (pictured) happens to be quite nice as a rolling chest for these events. It doesn’t survive airplanes very well.

I tried to pick supplies that are on the cheap side.

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Sensors and Sensor Kits

A good approach is to pick a sensor format such as Seeed Studio Grove (a simple format for pluggable sensors) and lend people Grove shields. You can then provide a wide library of sensors for checkout during the event if people want them. These sensors are generally too expensive to give away, so I suggest appointing a sensor librarian to track and recover everything.

Sensors tend to be useful between hackathons, other components like pin wire and LEDs are going to get chewed up and you aren’t going to want them back. Some venues will complain about smoke from soldering and not allow it.

Hardware Platforms

This is too broad a topic to cover in great detail, there are new boards coming out daily.

The Arduino 101 ($30) is pretty sweet, not just saying the because I work on it at Intel MIG. I like that it has BLE and Gyro / Accelerometer by default. This particular combination of basic functionality combined with Arduino Uno compatibility will be compelling for many students.

Anything that requires WiFi is going to have problems at most public events. There are often barriers to overcome (navigating HTML redirects, authentication, isolation mode etc).

Raspberry Pi and other HDMI-capable devices – People are going to want keyboards, mice, monitors – that is hard to support at an event with many people unless you just run in headless mode.

The LightBlue Bean+ is likely a great platform for hackathons and workshops. Most devices from Particle.io should be pretty good. RedBearLab and mBientLab have devices which are promising as well.

The more common requests (with some examples) from students:

  • Flex sensors  (1) (2) -> Good for building glove projects, darn expensive to give to people
  • Light sensors  (1) (2) -> Can be used as a primitive motion sensor also
  • Proximity sensors (1) -> Detect presence of objects
  • PIR / Motion Sensors (1) -> Lots of requests for these to use in home security projects
  • Potentiometers (i.e. knobs) (1) -> General control of some analog actuator
  • Buttons  (1) (2) -> A must, lots and lots of uses
  • Lots of LEDs, multi-color as well as single color (1)
  • Battery power packs, LiPos, 9v batteries (or USB battery sticks) -> A must for wearables, USB battery sticks are wonderful for hackathons
  • 9v Barrel Jack Connectors for 9v batteries (1)
  • Alcohol sensors (1) -> College students go nuts with these things with projects
  • Accelerometer / gyros (1) -> Endless requests for these, very popular
  • Hall sensors (magnetic) (1) -> Detect a gate opening and closing, or maybe if a key or object is picked up
  • Crash Sensor (1) -> Car or skateboard, snowboard crashes, good for wearables
  • LED strips are very popular, especially the NeoPixel
  • There are other fun sensors out there such as UV,  moisture / humidity, flame, dust, gravity and gas
  • Servo motors (1) -> People build really simple things like a box that opens and closes to hide a key to prevent a drunk driver kind of thing
  • Brushless DC motors aka stepper motors (1) -> Robots, things which require stopping the motor at a specific angle
  • Motor driver shields (1) -> Rovers and other similar robots, need wheels though

Where to get kits

Here is the spreadsheet with all the buy links and costs: Check out the open source hacklebox manifest.

Thanks to Martin Kronberg, Steven Xing, Wai Lun Poon, Cheston Contaoi, Dan Holmlund, Monica Houston for providing feedback and suggestions to this list.