The Hipster Cycle is not only alive and well in the world of software development, it seems to be the primary mechanism of software development “progress.” The good news is that a lot of ground has been covered, the bad news is everything we know about writing software is wrong. Will we be forever doomed to repeat our mistakes? Probably.
Was invited to speak about Intel Galileo, Estimote, Blue Cats and Spark Core at Ada’s Technical Books for the Geek Girls Carrots group here in Seattle.
The next Saint: http://www.alexstjohn.com/WP/2014/06/28/next-saint/.
Just posted my article on using Node.js + Mashery API Network + OAuth on the Intel IDZ blog.
You can show 1,000 people a video advertisement and 4% of them will click it. Even fewer will actually convert to a sale. That might cost you $24 CPM…not counting how much money it cost to make that video….perhaps hundreds or thousands of dollars. If you meet someone in person and tell them that X is cool, why it is cool and they see your excitement…90%+ of them will at least check it out or keep it in mind. That is why Meetup.com is underrated.
Here is what doesn’t work: “Hey, I had this great idea for X, we should work together to schedule this and make it happen…what do you think we should do? Send me your ideas. Lets have a brainstorming meeting about X with three other people. Do you think this is a great idea?”
Here is what does work: “X is going to happen in three weeks at this location at 6pm, everyone is coming it is going to be epic. Sign up on this link and bring a cheese pizza.”
Why does version #1 never work? Because you are wasting other people’s time by trying to make them do your thinking for you. People respond better to opt-in / opt-out choices, not fuzzy creative choices. If the vision has a question mark in it, it is a bad vision.